Our Story
MEOTINE. is a Copenhagen-born, family-driven fashion brand founded in 2014 by Mikkel Rasmussen. In 2022, his partner Dyveke Bahnson joined as Creative Director and Head of PR, turning the brand into a shared vision built on love, creativity, and a passion for redefining outerwear.
From the beginning, our mission has been clear: to create the jackets and coats we always wished existed — pieces that blend Scandinavian minimalism with a touch of boldness, crafted from premium materials to last season after season. What started as a simple idea between two people has grown into an international community of women who value effortless style, quality, and timeless design.
At MEOTINE., we play with earthy tones and clean silhouettes, reinterpreting classic shapes through a modern lens. Each piece is designed to move with you — from city mornings to weekend escapes — and to become a wardrobe staple you’ll treasure for years.
We’re proud to remain independent and family-owned, which means we make every decision with intention. We believe in slow fashion: investing in quality over quantity and creating outerwear with character, soul, and longevity.
Today, with a loyal following across the globe and collaborations with inspiring women, MEOTINE. continues to stand at the forefront of Scandinavian outerwear. But at heart, we’re still the same duo in Copenhagen, dreaming up the next style we can’t wait to wear ourselves.
Come visit our flagship store in the heart of Copenhagen — or discover us online — and find the piece that feels like it was made just for you.
– Mikkel & Dyveke, Co-Founders
From a Vision to MEOTINE.
“MEOTINE was born from our shared desire to redefine outerwear for the fasion woman – styles that feel both timeless and effortlessly bold. When we saw the opportunity to create the ultimate jacket – merging Scandinavian minimalism with uncompromising luxury – we embraced it wholeheartedly. We never set out to build a brand; we simply wanted to create the perfect styles we ourselves had always been searching for. And that’s how MEOTINE came to life.”
– Mikkel & Dyveke, Co-Founders
OUR MISION
Our mission is to bring back the essence of timeless design – when garments were made to be treasured, not discarded. At MEOTINE., we believe in creating outerwear with soul and character – styles you will fall in love with and keep for years to come. We embrace the philosophy of ‘slow fashion,’ where quality always triumphs over quantity, and we are proud to be part of redefining that standard.
Timeless Design Is Our Focus.
In contrast to fast-fashion, we take pride in creating outerwear that stands the test of time – both in style and quality. Every MEOTINE. style is designed with longevity in mind, crafted to become a staple in your wardrobe season after season. Our coats and jackets are made to be versatile, effortless to style, and to embrace any look without the need for constant replacement.
International